Satch — Moovin Festival

What I Did

Lead festival creative

Developing the festival's visual direction each year, including the key artwork, posters and social media assets used to promote the event and its line-up.

Yearly Theme

I create a fresh visual idea each year while retaining Moovin’s recognisable personality.

Key Artwork

I build one core image that can hold the full line-up and drive the campaign.

Poster Design

I arrange complex artist information into bold layouts that stay readable at different sizes.

Social Assets

I translate the campaign into platform-specific formats for announcements, line-ups and promotion.

Creative Direction

I keep illustration, typography, colour and hierarchy coherent across the whole campaign.

Campaign Adaptation

I reshape the master artwork for print, digital and changing event information without losing consistency.

The Situation

Moovin Festival, based near Marple in Manchester, needs a fresh visual theme each year around a programme of internationally recognised musicians and performers.

!Each year requires a fresh campaign
!The festival identity has to work with changing line-ups
!The designs need to work across print and social formats
!A recognisable visual personality needs to be maintained
!The work has to represent high-profile artists

The Results

I have developed an ongoing visual relationship with the festival, creating distinctive yearly campaigns across posters, social media and wider promotional material.

YEAR 2