UX / UIWeb DesignUX / UIWeb DesignI developed Neuron's identity from the ground up, creating a visual system designed to feel modern, technical and capable of growing with the business.
I worked from startup stage to understand the business, engineering focus and ambitions for growth.
I reviewed the sector to identify how a new firm could look credible without feeling generic.
I explored visual ideas connecting the company name with buildings and the built environment.
I developed the final mark around an N containing the form of a building.
I extended the mark into a modern, technical visual language suitable for a professional audience.
I created a flexible foundation that could remain consistent as the company expanded internationally.
I joined Neuron at startup stage, when the company needed a distinctive identity that could represent its engineering expertise while giving the new business a credible and professional presence.
I created an identity centred around an N containing the form of a building, connecting the company name directly with the built environment.
The identity has remained in use as Neuron has grown from a startup into an international business, giving the original brand a longevity I am particularly proud of.
