I created the corporate website, gaming platform and digital wallet, working closely with the founders, investors and developers to define the product, visual direction and overall user experience.
I worked with the founders to define the product, audience and core tournament experience.
I reviewed gaming and crypto products to understand familiar interaction patterns and market expectations.
I mapped how players would join tournaments, compete, earn rewards and manage their account.
I organised the platform so gaming, rewards and wallet functions remained easy to understand.
I translated complex product requirements into clear screen structures before visual design.
I created a gaming-led interface that gave the new product a coherent visual personality.
I designed how users could view and manage IG Galaxy cryptocurrency within the platform.
I built interactive flows to demonstrate key journeys and resolve decisions before development.
I worked closely with engineering to turn designs into a functioning product.
I reviewed builds against the intended experience and flagged usability or visual issues.
I stayed involved through release as the platform moved from concept into live use.
I continued refining the experience as the product evolved and attracted more users.
I joined the project as two entrepreneurs were developing a competitive gaming platform for Fortnite and FIFA tournaments, where gamers could earn IG Galaxy cryptocurrency as rewards.
I helped launch the platform successfully and it attracted tens of thousands of gamers. The product continued to evolve as further investment was secured, including support from an investor involved in the creation of Sony PlayStation.
