VR / ARVideoDigital Producer

Immersive Engineering Media

I helped turn complex engineering systems into immersive experiences, animations and films that were easier for audiences to understand.

The Results

I helped deliver a series of immersive experiences, technical animations and films that turned complicated engineering subjects into clear, engaging visual stories. I managed the projects through production and delivery, coordinated the different creative teams and kept ABB involved throughout. The work was delivered on time and within budget, giving ABB content it could use to communicate sophisticated engineering products to a much broader audience.

Explaining ABB's Complex OCTOPUS System
ABB Tower Crane
ABB MOSE
ABB Ability
Let's create a green world
Let's create a green world

What I Did

Worked with directors, writers, storyboard artists, 3D designers and post-production teams to turn complex engineering subjects into clear visual stories.

Client Workshops

I worked with ABB stakeholders to clarify technical subjects, audiences and communication goals.

Requirements

I translated technical objectives into a clear creative brief for each production.

Script Development

I worked with writers to turn engineering detail into accessible, audience-focused narratives.

Storyboards

I scoped sequences visually before production, aligning structure, pacing and key messages.

Concept Creation

I shaped creative approaches that made complex systems easier to understand visually.

3D Collaboration

I briefed and coordinated specialist artists producing technical animation and immersive visuals.

VR Experiences

I helped translate engineering environments into immersive experiences for presentations and events.

Client Presentations

I shared concepts, storyboards and progress regularly, gathering feedback before each stage.

Video Production

I coordinated animation, voiceover and post-production from approved concept to final film.

Project Management

I kept multiple specialists, approvals, budgets and deadlines moving together.

QA

I checked accuracy, consistency and presentation quality before client sign-off.

Delivery

I prepared final assets for the required platforms, formats and presentation environments.

The Problem

ABB needed highly technical engineering systems communicated in a way that was much easier for people to understand. The work covered complex machinery, marine systems, Net Zero data and other engineering technologies, turning technical information into clear creative stories while coordinating directors, writers, storyboard artists, 3D specialists and post-production teams around fixed budgets, deadlines and senior stakeholder communication.

ABB storyboard — engineers on iPad, e-bus charging system, wide shot of e-bus with powertrain overlay
ABB storyboard — industry montage, split-screen 'power of together', green smart city
The Results