PalmersUX / UIWeb Design

A Lean B2B Website

I created a simple, low-maintenance B2B website for Palmers on a tight budget.

The Results

I delivered a significantly stronger B2B-facing website while keeping the solution simple and maintainable. The client was extremely happy with the finished result.

Palmers — homepage
Palmers — mobile homepage top
Palmers — mobile homepage services and news

What I Did

I designed & delivered

I took responsibility for the design and project management of the website, working with limited budget and limited client communication while keeping the experience simple and easy to maintain.

Competitor Research

I reviewed comparable B2B websites to identify a straightforward approach that suited the budget.

Client Meetings

I kept communication focused on the decisions needed to keep a lean project moving.

Wireframes

I planned clear page structures before investing time in detailed visual design.

High-Fidelity UI

I created a professional B2B interface that improved the site without unnecessary complexity.

Project Management

I balanced scope, budget and delivery while working largely under my own initiative.

CMS Configuration

I kept content management simple so the client could maintain the site without design support.

The Situation

I worked with Palmers to improve its B2B-facing website. The project had a very limited budget and the client did not have an internal design team, so the finished website needed to work without constant creative support or regular redesign.

The Results