UX, product development, user research and user testing. Working out what a product needs to do before deciding how it looks — mapping journeys, running research and testing sessions, and turning what comes back into decisions the whole team can act on.

A multidisciplinary designer with experience across branding, web, apps, marketing and social, animation and print. From identity systems and brand guardianship to responsive interfaces and campaign content — one consistent visual language, wherever it lands.

Focused on AI and how it changes the way things get made. I use it constantly — to prototype, to vibe-code, to speed up production — and I explain it to teams in plain terms, so it makes their work easier and better rather than more complicated.

Experience running digital projects end to end: working with developers, post-production teams and stakeholders, leading immersion sessions and workshops, and keeping scope, quality and timelines on track from brief to launch.